The pudding from this mould serves as a platform for decorating. After pouring a favourite topping, the author completes the overall look of his dessert, creating a visual play in the shape of a cross.

The design was created for the Pudding a New Form competition and selected for the semi-finals of the competition then everything was presented as part of the campaign in the form of visualizations. Also, short video clips of interviews with us as authors were made and you can watch them on YouTube.